Search Engine Optimization

Even if you have a million dollar website developed for your business, it is pretty difficult for your business website to generate ample traffic and result if it is not promoted properly in major search engines like Google, Yahoo, Bing. In order to help you do so, search engine optimization is the best solution. SEO can widely be divided into three segments namely 1) white hat SEO 2) Grey Hat SEO 3) Black Hat SEO. Like all the other legit IT firms Bariza also works on White Hat SEO only. There are different kinds of White Hat SEO followed, however Bariza follows the most popular ones among the entire lots namely 1) Organic SEO 2) Basic SEO.

What is a keyword?

If you have a similar question, this part of the article is just for you. Keyword can be termed as the key phrase which is used by your potential clients to search the services and products offered by you online. If you ensure your business is coming up on the prominent sections of Google with such keywords, you intend to open the infinite opportunity for your business to generate queries which can also be denoted as potential business leads.

How do you select keywords?

The keywords can either be selected by you or can be suggested by our digital marketing team after doing a detailed competitor analysis and keyword analysis. After reviewing your requirement, you may take a final call on the list keywords on which you will prefer our team to work on.

What are the steps for doing Organic SEO?

There are two main procedures for working on organic SEO namely 1) On Page Optimization 2) Off Page Optimization.

On Page Optimization: On Page Optimization denotes the entire list of work that is done for optimization on the business website. One thing is mandatory for performing any kind of SEO work, that is to have a business website. On Page Optimization includes the following sets of work

Sets of work

  • Publish high-quality content.
  • Optimize page titles and meta descriptions.
  • Optimize page content.
  • Headings and content formatting.
  • SEO and other multimedia elements.
  • URL optimization.
  • Internal links.
  • External links.
  • Meta Tagging of keywords.
  • Adding Meta Descriptions.
  • Fixing Canonical errors.
  • Adding H1 Tag, H2 Tags.
  • Image Optimization.

The entire process of On Page Optimization is extremely effective in generating positive results in terms of generating online ranking.

Off Page Optimization

Off Page Optimization is another important process for generating first page ranking of the business website with the finalized list of keywords. As the name denotes, off page optimization includes an entire list of work which is done outside the business website.

Off Page Optimization includes the following list of work

  • 1. Brand Mentions.
  • 2. Commenting.
  • 3. Forums.
  • 4. Influencer Outreach.
  • 5. Guest Author.
  • 6. Broken Link Building.
  • 7. Social Networking.
  • 8. Social Bookmarking.
  • 9. Business Directory Link Submission
  • 10. Article Submission
  • 11. Blog and Forum Submission

Utilization of proper on page and off page work helps the business website to get desired first page ranking. However the question which should persist in your mind even after reading the article should be, how long will it take the first page ranking?

The amount of time taken by a keyword to fetch the prominent page ranking on the major search engines depend completely on the competitive nature of the keywords being used. If a keyword is high competitive by nature , it will take comparatively more time to generate positive result than a keyword which is not so highly competitive.

What is Basic SEO?

The basic SEO is a technique in which the business website finds a way of generating maximum appearance on web search history of web visitors. This generally means that your website will be able to generate more traffic to your website.

Is having a website mandatory for doing the Basic SEO work?

Yes it is mandatory to have website for any kind of SEO job. Without website the SEO will fail to generate ample traffic and the best results, moreover without the presence of the website we cannot do any kind of On Page Optimization job hence we will not be able to generate the best results.


Few of the SEO Ranking Keywords


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